Traian Burgui
Writer. Strategist. Observer of human behaviour.
With experience across Marketing, Storytelling, and Brand Development in the UK, Italy, and the US.
Former Michelin-Guide restaurant director turned Marketing Manager and Author.
Psychology
Studied across Liverpool, Harvard, and Cambridge.
How we perceive, decide, and rationalise the irrational.
How emotion, bias, and narrative shape our reality — often more than reason ever could.
Culture
Where everything collides: language, myth, identity, and ritual. Culture tells us who we are — and who we think we should be. I like to question both.
Some essays will feel like quiet reflections.
Others, like field notes from a mind at war with mediocrity.
All of them will try to do one thing: make you think deeper — and see clearer.
Because we draw a line — between what’s viral and what’s vital.
Marketing
Studied through the lens of LVMH and years inside Michelin-Guide restaurant experience engineering, where storytelling isn’t theory but lived psychology.
The kind that studies attention, behavior, and storytelling — the architecture of belief.
I’ve spent years decoding and applying how brands and messages move us — and how to do it without manipulation.
Brand Development
Directed full-cycle brand strategy, UX design, and copy for multiple clients — driving measurable growth in engagement and trust.
See PortfolioLAB — “The Studio”
A space for experimental work: apps, prototypes, collaborations.
Where ideas move from notebooks to the real world.
Are you still scrolling?
NOIPAP
"A captivating narrative that delves into the depths of self-discovery and personal enlightenment." — This book has been praised for its innovative storytelling and philosophical depth, resonating with a diverse readership seeking meaning and purpose in life.
all booksStorie di Passione
(Stories Of Passion)
A documentary filmed in Italy, exploring the secret ingredient to enjoying life while pursuing your dreams.
Through stories of people who turned passion into purpose, we celebrate Italy’s art, craftsmanship, food, wine, and the joy of living fully.
Do it with passion — or don’t do it at all.
P.S. That’s me nine years ago — with short hair and a lot of stories yet to tell.