Thoughts

Marketers, psychologists, philosophers — we all deal with the same raw material: perception. The only question that matters is this: Do you control it, or does it control you?

We think we control the feed. But what if the feed controls us? A reflection on how media rewires thought, emotion, and belief — and how to see through the screen.

Imagine standing at the dawn of human civilisation—13,000 years ago. Across the world, small bands of hunter-gatherers roam, surviving off the land. Fast forward to modern history—some societies built empires, while others remained in subsistence economies.

Why? Was it superior intelligence? Hard work? Or something else entirely?

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